Posts Tagged“marketing”

Business

Maximizing Marketing: How to Connect Audiences to Your Content

Content marketing has been a trend now for a while, and although it’s an effective strategy for improving business, there are new tools you can use to supercharge your approach. One of these is to live stream your content using video conferencing, providing a new allure to the immediacy you offer potential viewers. The problem with content marketing as it stands now is that it becomes redundant. You need to keep your audience on their toes, whether you’re dealing with loyal customers or working on customer acquisitions. Here are a few tips about how to maximize your content marketing for…

Continue Reading
Business

Five Ways to Use a Twitter Account to Elevate Exposure for a Business

Social media has exploded onto the internet. Millions of users engage with sites like Twitter, Facebook, Instagram, Google Plus, and more each and every day. Since the social sites are readily available as apps for mobile devices, more and more people are jumping on board with the mediums each and every day. For this reason businesses, companies, and other professionals are taking the role social media has in enhancing awareness extremely seriously. Clarence Gooden regularly uses Twitter to enhance and elevate the messages he wants others to see; taking inspiration from him, here’s how you can use a Twitter account…

Continue Reading
Business

Hand in Hand: Increase Your Follow Up Marketing and Boost Your Bottom Line

More than 81 percent of all sales happen on or after the 5th contact, but very few salespeople follow up with a prospect more than once or twice – bummer. Here’s how to increase your follow-ups and improve conversions. Stagger Your Followups and Schedule Them You should follow up with leads quickly, but realize that 95 to 97 percent of the leads that you get won’t buy from you immediately. Out of 100 leads, there might only be 40 people who will ever buy from you. But, those 40 won’t buy immediately. So, even if you have a 30 percent…

Continue Reading
Business

Designing Packaging with Standout Appeal

Do you remember when Jennifer Lopez wore that plunging green dress to that award show a few years ago? The world took notice of the dress because it was innovative and daring and then the world took notice of J.Lo because she was confident enough to wear such a dress. Well, product packaging works just the same way – the packaging is like clothing, it is the first impression of the product you are selling and often the deciding factor in purchasing. If the packaging stands out, it will get more attention. However, if the packaging is dull, it may…

Continue Reading