It would be an understatement to say that the internet has changed the way we do business – but we are not just talking e-shops or social media presence any more. These days you can use the interconnectivity of Web 2.0 in order to pool together resources – be it expertise, time, information, or money – from a ‘crowd’ or group of individuals across the globe, united towards a common goal. This practice of mass mobilisation to collectively contribute to a project is called crowdsourcing – and can prove very useful in various stages of a business cycle. In fact,…