Posts Tagged“social media”

The world of marketing has changed an incredible amount since the ‘old days’ before the internet and it has never been easier to help to grow and boost your brand online than it is right now. If you have an online company then you should be looking to follow the advice of industry insiders such as Joseph Cianciotto and invest heavily in digital marketing in order to drive higher sales and better brand growth of your business. Gone are the days of TV ads and newspaper postings, these days the world has gone digital and here are some of the…

Are you the type of person who can’t get enough of other people’s photography? If so, check out Instagram if you haven’t already. As one of the most popular mobile apps in the world, it provides image-loving web surfers a place where they can post their pics and drool over shots taken by others. Whether it is your best bud or a web personality you admire, you’ll be able to view photos of the meals they eat, the places they travel, and you’ll get to witness other mundane events in their lives to which we can all relate. Want to…

Heard about LinkedIn but not convinced whether it is for you? Even if you aren’t passionate about social media, the nature of business in the 21st century has made this medium nearly impossible to ignore. While there may not appear to be any consequences for not having an account, the opportunity cost of not being on this network could be costing you an untold amount in sales. Marc Leder understands the power of this platform, as he uses it to connect with fellow colleagues in the private equity industry on a regular basis. If you are ready to learn about…

Social media marketing campaigns are par for the course for start-ups. They’re an effective way to raise product awareness, find your first customers, and maybe even come into contact with a new investor. It’s also relatively affordable – you can reach millions as an entrepreneur even with a small budget. The problem is actually getting it done. Every start-up in the world wants to stand out in social media, but only a few actually make it. What can you do to make your social media campaign work? 1. Work with Your Platform No two social media platforms are exactly alike,…

When you stop for a moment to think about it, the success (or lack thereof) of your business depends on a number of factors. First and foremost, you must have products and/or services, consumers not only want, but also feel as if you are the best one to provide them such offerings. That said your offerings are only as good as the customer service you include. If your customer service is average or even worse than that, you will have a difficult time staying in business for the long run. Lastly, how far do you expect your brand to truly…