Posts Tagged“social media”

Heard about LinkedIn but not convinced whether it is for you? Even if you aren’t passionate about social media, the nature of business in the 21st century has made this medium nearly impossible to ignore. While there may not appear to be any consequences for not having an account, the opportunity cost of not being on this network could be costing you an untold amount in sales. Marc Leder understands the power of this platform, as he uses it to connect with fellow colleagues in the private equity industry on a regular basis. If you are ready to learn about…

Social media marketing campaigns are par for the course for start-ups. They’re an effective way to raise product awareness, find your first customers, and maybe even come into contact with a new investor. It’s also relatively affordable – you can reach millions as an entrepreneur even with a small budget. The problem is actually getting it done. Every start-up in the world wants to stand out in social media, but only a few actually make it. What can you do to make your social media campaign work? 1. Work with Your Platform No two social media platforms are exactly alike,…

When you stop for a moment to think about it, the success (or lack thereof) of your business depends on a number of factors. First and foremost, you must have products and/or services, consumers not only want, but also feel as if you are the best one to provide them such offerings. That said your offerings are only as good as the customer service you include. If your customer service is average or even worse than that, you will have a difficult time staying in business for the long run. Lastly, how far do you expect your brand to truly…

When you’re in the business of renting out different products and/or services, your marketing and advertising initiatives prove all so critical. If you have stellar marketing and advertising campaigns in place, your products and/or services can take off in a matter of no time. On the other side of the equation, lackluster marketing and advertising efforts can leave your brand stuck in neutral. Given which side of the equation you likely want to be on, how much time and effort are you placing into marketing and advertising your brand? Tell the World About Your Brand So that you can maximize…

In order for your business to separate itself from the competition, having a winning marketing plan is all but a necessity. So, what does a winning marketing plan truly entail? For starters, it means always looking to push the envelope. When you stand pat, you risk the danger of becoming too complacent. Remember, consumers are always looking for products and services that will better enhance their lives. With that in mind, do you have what it takes to put together a winning marketing plan? Content Really Does Matter Formulating a winning marketing plan all starts with having great content. Whether…