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Posts Tagged“social media”

As an HVAC company, marketing for your business is a little different than it is for other types of businesses. For example, your services don’t extend to homeowners in other states or halfway around the world. Generating leads for your company means reaching out to people in your community. However, that doesn’t mean your HVAC marketing strategies shouldn’t include digital marketing techniques used by big national and international businesses. You simply need to customize your approach based on your company and your target customer. We’re here to help. Keep reading for our top four tips on how to generate HVAC…

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Following are the top two digital marketing strategies ranked with an explanation of why they were selected in this order. Both are very effective and any complete digital marketing strategy should utilize both and other digital marketing strategies to ensure a company is doing all it can to attract customers online. #1. Search Engine Optimization Many people might be surprised that search engine optimization or SEO is ranked first in a list of most important digital marketing strategies. Some might argue that social media marketing, because of its broad reach and activity by over three billion people, should be at…

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Social media is the place that we go to be social. We go there to meet the rest of the world. This would explain why there are so many social media platforms in the world. These are however divided. Despite that they are all used for social purposes, some are more for video others for microblogging. Mind blowing right? Allow us to elaborate. Social Networking The main purpose of social media is social networking. That is where the social in social media comes in. You get to socialize and meet people from all over the world. The main platforms that…

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There are many skills a business owner must have, but the social media savvy entrepreneur is aware of everything from the newest ways to expand Instagram followers to the best social media platform for reaching his target audience. If you’re looking for a little help in sharpening your social media marketing skills, we have some ideas for you. Knowing how and where to build a strong social media presence is the critical first step. Most business owners will jump to Facebook as their first social media platform. With over a billion daily users active on this social media channel, Facebook…

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The nation just witnessed a shrewd businessman with a sordid past from New York City clinch the presidency, much to the surprise of political forecasters. Even with blogs filled with facts that countered much of what Trump claimed in his speeches, he took to social media, mainly Twitter, to rally his base. Those with online masters in political science are astute enough to know what happened. Social media is by far the most accessible platform in the world. Whether you have a mobile device that has unlimited access to the web or if you have to travel down to your…

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