What Does a Social Media Manager Do?

A social media manager is a vital component of a business. There are over twenty-six thousand social media managers in the United States, and the industry is growing rapidly.

If you are thinking of using social media marketing to promote your business, hiring a social media manager is the most efficient and successful way to do so.

But what exactly does a social media manager do? Do you have the skills to become one yourself?

Keep reading to find out.

What Is a Social Media Manager?

A social media manager is responsible for managing a business’s online presence. Generally, they will develop a strategy, produce quality content, analyze usage data, facilitate customer service, and manage campaigns and projects.

As a social media manager, your main goal is to boost a business’s visibility and customer and client engagement.

Social Media Manager Responsibilities

Businesses hire social media management to get the most from all of their social channels. Your social media has the power to gain new customers and keep current ones, but it takes a lot of strategy and work to do so.

A social media manager’s responsibilities include:

  • Develop creative strategies
  • Manage all social channels daily
  • Oversee and plan content for all social channels
  • Create engaging and unique content
  • Develop and launch new campaigns
  • Form relationships with relevant influencers
  • Monitor and track all social metrics
  • Analyze competitors
  • Manage social media budget

Qualifications and Skills Required

If you are wondering how to become a social media manager or would like to know what qualifications to look for, you should be aware that there is no set major or experience that is necessarily required.

Generally, studies in advertising, journalism, marketing (particularly digital marketing), business management, and public relations are good disciplines to look for.

Experience with social media management tools is valuable, as is project management skills, creative skills, and knowledge and understanding of algorithms, Instagram fonts, and search engine optimization.

Because social media is always changing rapidly, having someone on staff who constantly keeps up with trends is essential. Otherwise, your marketing posts will be outdated as soon as they are up, which means wasted time and money.

You can choose to hire full-time in-office employees or hire freelancers to do part-time work. While there is a lot of work that can be put into social media, it will depend on the size of your business and your budget for marketing.

Grow Your Business With a Social Media Manager

Hiring a social media manager is an excellent way to take your business to the next level. You don’t have to have all of the knowledge surrounding social media to be successful. Let a professional do the work for you.

And, if you haven’t gotten into the digital marketing world, now is a fantastic time to do so. Why not look into it today?

In the meantime, browse through more of our blog posts for extra business and social media-related advice.