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For companies to have the most effective marketing today, they must offer a mi of effective traditional and online marketing. Here are some of the best options. Traditional Marketing Companies today need to maintain a list of effective traditional marketing strategies. They includes television, radio, billboard, direct, trade show, and public relations   There is a great challenge today with traditional marketing because much of it does not have the same impact as previously. This means that you must be strategic in how you use them and what you pay for them to make sure you get your desired return at…

https://pxhere.com/en/photo/1442549   Online marketing has taken center stage in the marketing world. Strategies for reaching customers has changed significantly over the past 20 years. Companies used to focus on television, radio, billboards before computers were everywhere and mobile phones when everyone’s hands. Today, the heart of your marketing strategy needs to be aimed at online and mobile customers. The mix of online marketing is a broad one with several strategies proving to be effective. Some of the sexiest are SEO, and social media marketing. Platforms like Facebook, Twitter, Youtube and Snapchat offer companies inability to introduce their brands, products and…

For all too long aspiring writers have been under the impression that it is impossible to make a career out of writing. It’s almost become a long-running joke of defiant teens proclaiming to their parents in TV series and films that they don’t want to go to law or medical school, they want to achieve their goals as a writer. Yet, thanks to the advancement of technology, and the fact that a writer will (probably) never be replaced by a machine, the writer’s life is as attainable as any other option in 2018. That’s not to say that everyone is…

If you own or run a business, you will agree that technology has also made it easier to operate your business, providing tools and resources that have made marketing, team management and virtually every aspect of business more streamlined. But if you are uncertain of how technology can impact your business or you are not fully utilizing the potentials of technology in your business operations, the following 5 points will show you just how much smarter your business can get with technology. Use social media to attract customers away from the competition A smart business is one that is able…

You can never predict what the future holds for the economy. Various factors affect the stability of the economy, including government policies, trade relations, investments, and even natural disasters.  It is a massive problem for you as a business owner. There are instances when you feel like you are already doing well, but you realise that the economy is too unstable. Small business owners are the first ones affected when the economy is down. Therefore, you need to prepare your business for the worst-case scenario. Reduce expenses  Take a hard look at the amount you are spending now for your…