Browsing CategoryBusiness

According to UNwomen.org, countries led by women fared better in their pandemic responses than countries led by men. And while there are many other variables in this scenario, it’s undeniable that women have a powerful and transformational role to play in leading governments, companies, and communities around the world. Not only does female leadership inspire other women to aspire to the same positions, but women have an important variety of experiences and viewpoints to bring to the table. So whether you are looking to add more diversity to your company’s leadership team or are looking to fellow women for inspiration, you…

Do you have what it takes to be a great leader? A successful business is one that’s run by a good leader, but what makes someone worthy of this title? There’s so much more to leadership than showing up to the workplace and keeping everyone on task. There are several leadership qualities that you’ll need in order to showcase how great of a leader you are. Not sure where to begin? Continue reading the guide below for a list of several qualities to work on if you want to become a well-respected and cherished leader in the workplace. 1. Great…

After the advent of the internet, many business owners have been asking themselves, “Is print marketing obsolete?” Despite the push to advertise online, print marketing still represents an effective way to get your message to consumers. Pamphlets, print newsletters, and other off-line staples help people remember your company long after they click out of their web browser. But how do you harness the power of print marketing? Below, we’ll go into our top 5 tips for running an effective print marketing campaign. Keep reading to learn more and grow your audience offline! 1. Know Your Target Audience Ready for the…

All’s fair in love and war, or so they say, but what about in business? Thanks to digital marketing, small businesses have a chance to compete with big-name corporations. Plus, even if a small to medium company doesn’t plan to go head to head with national companies, online marketing is still crucial to its success. Speaking of online marketing efforts, be sure you’re not neglecting your local marketing strategy. Now, if you’re wondering if there are newer techniques you should be incorporating into your overall local marketing plan, you’re in luck. Here, we’ll discuss innovative marketing strategies to include in…

Lean Six Sigma is used by some of the biggest companies in the world on a daily basis. Across banking, computing, real estate, and a whole host of other industrial sectors, Lean Six Sigma has been deployed by some of the most successful businesses in the world. But, well, what is Lean Six Sigma? An excellent question with an equally excellent answer! Join us as we delve into the Lean Six Sigma principles and the Lean Six Sigma tools that are supercharging so many businesses all over the world! What Is Lean Six Sigma? Lean Six Sigma is a style…