For better or for worse, if you want to thrive in the online arena you need to follow the rules set down by Google. Having a presence online is one of the most important parts of any modern business and, with 81% of users finding the information they need via search engines (according to study by Jupiter Research), there’s a lot of value in following some search engine optimisation (SEO) best practices if you want to stand out. Unfortunately, however, this isn’t a one-time deal. Simply doing some SEO work once won’t be enough to keep you at the forefront of Google’s…
Three Ways to Get Inside Google’s Brain



