Why Email Marketing is So Important for Your Small Business



Online marketing has taken center stage in the marketing world. Strategies for reaching customers has changed significantly over the past 20 years. Companies used to focus on television, radio, billboards before computers were everywhere and mobile phones when everyone’s hands. Today, the heart of your marketing strategy needs to be aimed at online and mobile customers.

The mix of online marketing is a broad one with several strategies proving to be effective. Some of the sexiest are SEO, and social media marketing. Platforms like Facebook, Twitter, Youtube and Snapchat offer companies inability to introduce their brands, products and services in a social environment. Although marketing on social networks it’s complicated, there is no doubt that they present great opportunities for companies to connect with customers.

One of the oldest forms of online marketing, yet still one of the most effective is email marketing. email marketing is also easy to do and fast. There are powerful software tools that you can purchase online that will help you to create effective email marketing campaigns and reach your entire customer database.

A few of the reasons why email marketing is the best choice for small businesses:

Great Way to Provide Updates to Customers

Emails are an ideal way to keep your customers informed about new products and services, and what your business is been up to. You can provide a newsletter to them that gives them regular updates and they can read it at their leisure. In a report on the topic, Nielsen said the 28% of US online shoppers subscribe to store or product emails, so they can keep informed. Emails provide companies consistent interaction with customers which translates to more sales.

Email Marketing is Mobile Friendly

More than 50% of smartphone owners receive their emails on their phones. As a result email marketing is a great way to reach customer through mobile.

Consumers Love Email Coupons

Companies can easily provide customers with discount coupons in their emails. In a Deloitte survey it was found that 65% of consumers view grocery store email coupons as important when grocery shopping online. Also more than 60% of consumers have printed email coupons. This is a growing business and companies can offer consumers valuable discounts easily using emails.

Email Marketing is the Least Expensive

For small companies with a limited marketing budget email marketing the best choice. The costs are not comparable to any traditional marketing like TV, radio billboards. In comparison to any of these I’m an email marketing is a small fraction of the cost. But even when compared to online marketing campaigns like social media marketing and SEO, email marketing still the most cost-effective.