Corporate Videos can be an excellent marketing tool to convey descriptive to an audience as well as to promote your company in a way that is engaging and informative. While the prospect of creating a corporate video may seem daunting, it’s really much simpler than you may think. Let’s take a look at some of the advantages that a corporate video can bring to you and your business.
You get to tell a story
One of the best reasons to invest in a corporate video is the ability to tell whatever story that you want to tell in whatever way you see fit for your company. A printed document and/or website cannot convey tone and character in the same way that a video can. When you explain how your company works or what its mission is on video, it can be much more appealing. As a marketing tool, a corporate video is a great way to draw in new customers who have been charmed by a likeable, memorable, and personable message. In addition, your existing customers will be thrilled to see a different side of the company—one that they might want to get to know better.
It’s a new and exciting way to marketing your company
Creating a corporate video puts a face on your company and reminds your audience that there are real people at work that all share a common set of goals and values. A corporate marketing video doesn’t have to be stylish or very in-depth with tons of expensive production in order to be effective. It’s just an alternative way to market your company’s services or capabilities.
People are more inclined to watch a video
With the growing popularity of YouTube and short-styled videos, people are generally more inclined to watch a video than take the time to read a document or brochure. Videos are more common on social media and the internet, which is used by so many people that you’ll reach a much wider audience than a long document on your corporate website. Even just a two-minute video will go a long way and we garnish a ton of attention. Creating, uploading, and sharing your corporate video as a marketing tool has never been easier.
There’s an opportunity for a “call to action”
One of the smartest marketing strategies to put to use in a corporate video is to grab their attention and get them to take further interest in your business. The downside of videos more and more popular is that people will move on as quickly as they came—unless you give them a hook. After presenting all important, attention-grabbing facts, make sure to give them as many resources to more information about your company as possible. End your video with something like “…and for more information, please visit our website and facebook page” that includes links, then people will be more inclined to actually go and look up the services you offer.
These are just a few advantages that corporate videos can provide for your company. If you’re looking for corporate video production in Melbourne and its surrounding areas, Creativa can provide you with top notch video ideation and creation services that will no doubt result in a high quality video to help you market your business to the public.