On first look, it might appear as though some of the biggest brands in the world just employee some of the most innovative individuals in the world. Of course, when you consider how popular crowdsource software has become, that is certainly the case a lot of the time. However, brands are also finding a similar crowdsourcing approach very fruitful. While crowdsourcing within an organization can be extremely effective, so is turning to your existing customers. Let’s take a look at some of the best examples of brands turning into their customer base to get the most out of innovation. McDonalds…
Crowdsourcing amongst customers: Giving companies an easier life




