As a blogger, what’s the number one thing you always wish you had more of?
You guessed it – traffic.
Travels sites are an adventurous and rewarding project to work on, but the fun can’t really begin until you get enough of that sweet, sweet traffic.
Traffic is what allows other successful bloggers to travel the world and work from anywhere.
If you’re looking to do the same, then you’ll want to pay attention closely.
Below are 5 steps to driving more traffic to your travel site.
- Opt for a Simplistic, Effective Design
Lots of people will try to tell you that design doesn’t matter. For the most part, they’re actually right, but only if you have the essentials under control.
You need to make sure your design is easy enough to navigate so that people don’t get frustrated and leave. Your menus and links should be in easy-to-find places, and there shouldn’t be too much clutter to dig through.
Speaking of clutter, you definitely don’t want to scare your visitors away by overloading them with annoying ads.
The goal of your design to be simple, yet effective, so that users will feel comfortable returning and not angry enough to never come back.
- Learn the Basics of SEO
Before we get any further, let’s touch on every blogger’s favorite topic – search engine optimization (SEO).
Any successful internet marketer knows that SEO has to be part of a good marketing strategy. It provides too much targeted, long-term traffic to be ignored.
By running a free SEO analysis on other travel sites, you’ll be able to learn what keywords and content performs best in your niche.
Then you’ll want to use that information to create your own SEO strategy, which targets high-volume, low competition keywords.
- Write 3 to 5 Foundational Posts
Your next step, if you haven’t already done this, is to create 3 to 5 foundational posts. These are going to be super helpful, evergreen articles that people who visit your site will permanently tie to your travel blog.
If you become known as “the guy who helps others save hundreds on airplane tickets to Mexico”, then you’ve succeeded with at least one of your posts.
These foundational articles are going to be perfect for kick starting your SEO strategy and bringing in a base of longer-term traffic.
- Post Frequently and Consistently
Once you have your foundational posts written, you’ll want to make sure you keep producing content on a frequent and consistent basis.
People, especially in the travel niche, will be looking to your website for new updates and tips. If they don’t find any, they’ll likely go somewhere else.
Treat your site like a business and set a schedule for creating and posting content…then stick to it.
- Promote Your Content as Much, If Not More
Last but not least, don’t forget to promote your content.
Creating awesome material does nothing for you if no one ever sees it. By sharing your content on social media and other blogs, you’ll be able to gain exposure and boost your traffic.
Eventually, you’ll start seeing a steady base of traffic to your travel site, and then your SEO and recurring visitors will take over.
Blogging always gets easier over time.
Putting It All Together
By following the steps above, you’ll begin seeing larger traffic numbers in no time. You’ll also be well on your way to success in the travel niche, and jet setting around the world while earning enough money to live and thrive.