The roller or roll up banner is one of the most widely used marketing tools – and for good reason. It has always been popular, and there’s absolutely no reason to think that it will lose that popularity despite all the new forms of digital advertising. Furthermore, the roller or pull up banner is one of the most convenient ways of getting your message across at various venues and in different settings because it is portable, easy to set up, and convenient when it comes to transporting and storing.
However, your roller banner needs to be designed well, and that’s not always easy. It requires some research and creativity to create a banner that is effective and delivers the results you aim for. Here’s your complete step-by-step guide to designing the best roller banner stand.
Step 1 – think about location first
You’ll need to consider the location for several reasons. First of all, think about the background colours (you want your roll up banner to stand out). Secondly, it will influence the size of your banner and the amount of text that can be displayed on it.
Step 2 – know your audience
Research of your target demographic is very important. You should understand their concerns, their preferred method of communication, and their habits. Only then can you formulate a message that they can relate to.
Step 3 – formulate your goal
What do you hope to accomplish? Do you want to promote something? Do you want to inform? Do you want to sell? Write down your goals first.
Step 4 – write a short text
Once you understand your target demographic and your purpose, it’s time to get creative and write a text that will appeal to your audience. Be creative. It’s a process – you may have to try several times to get it right. Test your message and work with feedback to improve it. Very important: keep it as simple and as short as possible!
Step 5 – design a colour scheme
The colours you use for banner printing should attract attention and appeal to your customers.
Step 6 – arrange the layout
People read from left to right, from top to bottom, so your most important part (logo and main message) should be located at the top left, if possible. Have a clean and clear layout.
There are two more things to mention – and they are important issues. First of all, never forget to include a call to action. Your audience must know what is expected of them after seeing your banner; they should call you, contact you via email, visit your website, and so on. Include the information that makes this possible. Secondly, make sure your pull up or roll up banner is of high quality; it will reflect on your business and affect the way the reader perceives your company.
Image attributed to KROMKRATHOG/FreeDigitalPhotos.net