Browsing CategoryBusiness

Corporate Hospitality

As a business owner, it’s likely that you will engage and network with new and existing clients on a regular basis. To attract more interest to your company, many businesses are looking at innovative and out of the box ways to impress clients. Corporate hospitality can be a fantastic way to build relationships and secure new leads to your business. Here are five reasons why you should invest in corporate hospitality for your clients. Making Things More Informal When meeting and greeting new clients, doing it in a work environment can make the situation a little too formal. To get…

Trying to understand how your business is doing within the market your based can be a difficult task. One way to go about this is to take the focus away from areas such as sales and focus more on how your brand is performing. One way to go about this is to find out where your brand is ranking in terms of its brand index. This consists of various measures which helps determine the brand’s total brand equity. Which, in short, refers to the value of your brand as a name in itself. Yet it can be hard to understand…

As employees and businesses struggle to achieve the ideal work-life balance, it leads to questions. Do longer hours translate to greater efficiency? What’s the best way to motivate employees? How can we increase productivity while respecting that employees have lives outside of work? Indeed, longer hours do not necessarily mean that people are more productive. If anything, it usually leads to people feeling over-stressed, overworked, and less efficient as a result.  We’ve put together some simple, yet effective tips to boost productivity around the office that also leaves employees feeling appreciated and valued.  Incentivise employees People are more productive and…

Everyone knows the trade shows and other industry events provide a great opportunity for you to engage with potential customers face-to-face and to promote your brand in front of hundreds if not thousands of onlookers. People choose to attend industry events already motivated to listen to your pitch, consider your products and services, and even bring motivation to buy on the spot. But there are also many other brands in your niche vying for the attention of trade show attendees, which is why we’ve put together a list of the 3 most important considerations you need to make before you…

For many, the real estate industry represents exciting possibilities. Not only do real estate agents have independence, autonomy, and the ability to function independently, the job can also be extremely lucrative. Best of all, unlike other professions, almost anyone can become a real estate agent so long as they pass their licensing exam and find a position at a brokerage. But while the rewards can be significant, setting oneself up for success in the real estate industry requires some strategic planning and forethought. If you are interested in becoming a real estate agent and want to know more about how…