Browsing CategoryBusiness

Team Alignment 101: Why It’s Important and Tips for Improvement

Have you ever felt that your team at work was not aligned? Some felt one way while others were on an entirely different page? If your team alignment feels off, your organization may not be running to the best of its ability. So what can you do about it? Is it really necessary to make sure your team is aligned? Well, keep reading to learn the importance of team alignment and ways to improve it. What Is Team Alignment and Why Is It Important? Team alignment basically means you have everyone on your team collaborating and being transparent on all…

11 Powerful Benefits of Female Leadership

According to UNwomen.org, countries led by women fared better in their pandemic responses than countries led by men. And while there are many other variables in this scenario, it’s undeniable that women have a powerful and transformational role to play in leading governments, companies, and communities around the world. Not only does female leadership inspire other women to aspire to the same positions, but women have an important variety of experiences and viewpoints to bring to the table. So whether you are looking to add more diversity to your company’s leadership team or are looking to fellow women for inspiration, you…

3 Key Signs Of a Good Leader In The Workplace

Do you have what it takes to be a great leader? A successful business is one that’s run by a good leader, but what makes someone worthy of this title? There’s so much more to leadership than showing up to the workplace and keeping everyone on task. There are several leadership qualities that you’ll need in order to showcase how great of a leader you are. Not sure where to begin? Continue reading the guide below for a list of several qualities to work on if you want to become a well-respected and cherished leader in the workplace. 1. Great…

Perfect Pamphlets (Plus More): 5 Print Marketing Ideas for Small Businesses

After the advent of the internet, many business owners have been asking themselves, “Is print marketing obsolete?” Despite the push to advertise online, print marketing still represents an effective way to get your message to consumers. Pamphlets, print newsletters, and other off-line staples help people remember your company long after they click out of their web browser. But how do you harness the power of print marketing? Below, we’ll go into our top 5 tips for running an effective print marketing campaign. Keep reading to learn more and grow your audience offline! 1. Know Your Target Audience Ready for the…

The Latest Local Marketing Strategies You Should Embrace Right Away

All’s fair in love and war, or so they say, but what about in business? Thanks to digital marketing, small businesses have a chance to compete with big-name corporations. Plus, even if a small to medium company doesn’t plan to go head to head with national companies, online marketing is still crucial to its success. Speaking of online marketing efforts, be sure you’re not neglecting your local marketing strategy. Now, if you’re wondering if there are newer techniques you should be incorporating into your overall local marketing plan, you’re in luck. Here, we’ll discuss innovative marketing strategies to include in…