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Do you remember when Jennifer Lopez wore that plunging green dress to that award show a few years ago? The world took notice of the dress because it was innovative and daring and then the world took notice of J.Lo because she was confident enough to wear such a dress. Well, product packaging works just the same way – the packaging is like clothing, it is the first impression of the product you are selling and often the deciding factor in purchasing. If the packaging stands out, it will get more attention. However, if the packaging is dull, it may…

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The technology industry has provided us with some amazing products and services over the course of the past decade, many of which we can’t imagine going without in our everyday lives now. For things that are still in their relative infancy, like smartphones and tablets as the obvious examples, many of us now can’t go more than an hour without checking them for messages, emails, Tweets and other purposes we deem to be ‘essential.’ Hundreds, even thousands, of businesses have started because of the kind of technology we now have available, using the platforms and services around to launch a…

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Businesses have some pretty treacherous waters to navigate when it comes to regulations and compliance for employees. The initial classification of the worker as an employee or independent contractor is of the utmost importance, as it determines the forms and taxes you need to complete. The misclassification of an employee as an independent contractor could have significant and costly ramifications for your business. A CPA is an invaluable tool to help you navigate through these choppy waters safely to the other side. The video below From the American Institute of CPAs (AICPA) offers some insight into this complicated issue: Independent…

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When it comes to home makeovers and renovations, backyards are often among the last to be considered. After all, people outside rarely see them, and many families don’t spend as much time in them as they used to. And that’s unfortunate, because a great backyard can be a truly wonderful space in your home – a place where you can unwind, relax, and build memories with your family. If your backyard needs some sprucing up or it’s in need of a huge makeover, then these four tips should help give it some new life. 1. Define/rearrange spaces in your backyard.…

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Careers are often stifled by one of two things. Either the person isn’t motivated to take their own career to the next level, or the company doesn’t see them as being up to the challenge and they either hire someone external to fill the void above them or promote somebody else from the team to take up the mantle. As an ambitious person this can be particularly frustrating, watching colleagues flourishing in their new roles when you’ve been stuck in the same role for years – even having been in the company far longer than the newly promoted person. This…