Trying to understand how your business is doing within the market your based can be a difficult task. One way to go about this is to take the focus away from areas such as sales and focus more on how your brand is performing. One way to go about this is to find out where your brand is ranking in terms of its brand index. This consists of various measures which helps determine the brand’s total brand equity. Which, in short, refers to the value of your brand as a name in itself. Yet it can be hard to understand…

Everyone knows the trade shows and other industry events provide a great opportunity for you to engage with potential customers face-to-face and to promote your brand in front of hundreds if not thousands of onlookers. People choose to attend industry events already motivated to listen to your pitch, consider your products and services, and even bring motivation to buy on the spot. But there are also many other brands in your niche vying for the attention of trade show attendees, which is why we’ve put together a list of the 3 most important considerations you need to make before you…