As online marketing grows in sophistication and the ways to reach out to new audiences expand, lead-based businesses from real estate and insurance to car dealers have learned that buying leads just doesn’t make sense. When you can organically generate more of them yourself, you can derive a much better ROI than paying for leads that companies may be selling simultaneously to your customers. You know you need to keep them coming in if you want your business to keep thriving, but there are much better ways to go about it. A car dealer needs a multi-pronged strategy if they…