Do you remember when Jennifer Lopez wore that plunging green dress to that award show a few years ago? The world took notice of the dress because it was innovative and daring and then the world took notice of J.Lo because she was confident enough to wear such a dress. Well, product packaging works just the same way – the packaging is like clothing, it is the first impression of the product you are selling and often the deciding factor in purchasing. If the packaging stands out, it will get more attention. However, if the packaging is dull, it may…
Designing Packaging with Standout Appeal
