Posts Tagged“marketing”

When you stop for a moment to think about it, the success (or lack thereof) of your business depends on a number of factors. First and foremost, you must have products and/or services, consumers not only want, but also feel as if you are the best one to provide them such offerings. That said your offerings are only as good as the customer service you include. If your customer service is average or even worse than that, you will have a difficult time staying in business for the long run. Lastly, how far do you expect your brand to truly…

On first look, it might appear as though some of the biggest brands in the world just employee some of the most innovative individuals in the world. Of course, when you consider how popular crowdsource software has become, that is certainly the case a lot of the time. However, brands are also finding a similar crowdsourcing approach very fruitful. While crowdsourcing within an organization can be extremely effective, so is turning to your existing customers. Let’s take a look at some of the best examples of brands turning into their customer base to get the most out of innovation. McDonalds…

Marketing has changed dramatically in recent years. The internet has developed into the perfect environment for cultivating a customer base, which means marketers all over the world can lend their expertise in content creation and social media management. As a result, most businesses have begun outsourcing their marketing to faraway firms ? to their own detriment. While marketing continues to move to the web, there are still dozens of reasons why the location of a marketing agency makes a huge difference in the efficacy of a business’s campaign. Here are five opportunities businesses will have with local marketers that they…

Photo by CC user Alan Cleaver on Wikipedia.org Are you doing everything within your power to give your brand the promotional edge? For many business owners, promotional efforts through marketing, advertising, networking etc. is a must. Without such promotions, their brands can be all but forgotten by many consumers. With that being the case, are you comfortable with the amount of time and effort you have put into promoting your brand? In the event the answer is no, there are a number of ways to better your brand’s ability to promote itself. Even if your brand promotions have been lackadaisical at…

Photo by CC user NY – http://nyphotographic.com/ and http://thebluediamondgallery.com/ Any successful business owner will tell you that he or she relies on solid marketing campaigns to promote their brands. Depending on the size and marketing budget available to each business, they may do marketing in smaller waves than the bigger companies, but they do it nonetheless. Without proper marketing, how would consumers quite frankly know much about your brand? That said you can market all you want, but a heartfelt effort has to be put into each and every campaign. So, have your marketing campaigns struck gold or unfortunately struck…