Whether you sell real estate full-time or on the side, are you doing everything to market client homes?

Depending on where you are listing and trying to sell, you may have a booming business or things can be slow. In cases where it is the latter, how can you increase attention towards the homes you have for sale?

Do Your Homework and Be Open to Trying Anything

In trying to increase your real estate sales, remember a few keys:

  1. Knowing the lay of the land – Not only is the home up for sale of obvious importance, but you want to know the lay of the land too. With that in mind, do your research of the surroundings so you can help promote them in your listing. One way to go about this is by working with aerial inspection services. Such services allow you to use aerial imagery to know what you have to work with in a specific area. From pinpointing how close homes are to what services are close, aerial imagery can help. Those services would include medical care, schools, stores, banks and more. As more real estate agents come to find this out, don’t have surprise if many clients are asking you about this.
  2. Knowing what your clients want – Selling real estate can be both tricky and easy. The tricky part can be where you do not know your client as well as you should. Do your best to get into their head to what they want out of selling their property. Are they willing to go below the current asking price? If not, how long are they going to sit around and wait for their home to sell? Some clients will stay locked to a price and won’t budge. For others, they want to unload the property and are more apt to take a lower price to move on.
  3. Knowing how to market properties – Before the Internet, much of real estate relied on ads. Yes, word-of-mouth has also been quite popular over time. Once the Internet arrived, many agents realized they had another way to market. If slow to gravitate towards marketing your real estate services online, change this. To not do so is a recipe for disaster. Along with having a strong website, you also want to be sure you use social media. Doing so allows you to interact with people who may well in fact be looking to list their homes for sale. You can make your introduction to them via your website or social media and go from there. Before long, word can spread online that you are the go-to real estate agent in town.

Selling real estate can of course come with some highs and lows.

Your goal should always be to weather tough times.

Remember, do your best to capitalize when things are going in the right direction.

In doing this, see how aerial imagery can play a key role in directing you along the way.