Engaging with your customers is an important part of improving your business. Without communication, you may not know how to keep your customers as an active part of your business. Here are five ways that you can better engage to keep your customers loyal to your business.
Technology Improves Service Engagement and Quality
Agora.io for Social media video conferencing is a brilliant way for businesses to communicate with customers. Video conferencing allows face-to-face communication in real time. It is the fastest way to troubleshoot, address complaints and come up with solutions which is vital for good customer service.
Customer service is a big factor that can influence the success of your business. Statistics show that 1.66 billion people worldwide purchase goods online and that global e-retail sales amounted to 2.3 trillion dollars in 2017. Since successful businesses are using technology to boost sales, why not use technology to boost customer service engagement?
Social Media Platform Use Increases Customer Engagement
Social media includes the word “social” for a reason. The number of worldwide users is expected to reach 3.02 billion monthly active users by 2021. Furthermore, social media is a great tool for communicating with as many customers as possible. Social media use can help businesses to build a rapport with your customers and give a personalized approach, furthermore increasing customer service quality. It has also been found that social media use improves customer service engagement by allowing businesses to stay consistent with messaging customers. In addition, it helps businesses to get to know their audience and customers.
Live Chat Features Are Efficient Customer Service Tools
In addition to video conferencing, live online chats are a great way for prompt communication with customers, especially for those who are shy! Live chats are becoming increasingly popular, so much so that Facebook paid $14 billion for WhatsApp. So why limit this to social media? The live chat feature can also be applied to businesses, live chats offer convenience for customers and help identify issues quickly. A live chat feature for your business also enables greater accessibility, resulting in increased customer service quality.
Provide an E-mail Address for Customers to Reach
Using and providing an e-mail address for customer service is one of the classic and most used methods for businesses. Those who are not very familiar with live chats/videos can opt for this option. It is best to engage with as many different types of customers as possible and to be versatile. Software programs such as Gmail for businesses have various features which makes handling customer inquiries easy. Features range from the ability to organize, filter, and respond to inquiries as quickly as possible.
Finally, Be Versatile
Fast and effective customer service can strongly influence the success of your business. Customers do not want to wait and feel stuck. It is ideal to use a variety of technological customer service methods to engage with a diverse and wider range of clients. Finding the right combination of technology, software tools, social media engagement and more can help ensure you stay connected with your customers.