A while back, UX designers based their design on intuition and experience to design a product, an approach that is very impractical in this information age. Thanks to the evolution of science and technology, data has taken center stage in the user experience design process. If you don’t jump on the bandwagon soon enough, you may drift behind your peers. The data-driven UX design approach has proven more effective because it etches on research that shows what actually works for the target audience. That way, UX designers can use UX data to minimize the risk of failure and gain a…
User Experience Design 101: There Is No UX Design Without UX Data
