When you initially launch a business, it’s easy for an owner to overlook the importance of a brand reputation. This is partly because a new business has no brand reputation. Yet, your brand becomes increasingly important as your business grows and establishes itself. How important can it become? It can end up on your balance sheet with a monetary value attached. Haven’t given much thought to your brand reputation? Keep reading. We’ll cover what brand reputation is and break some of the reasons your brand reputation is so important in the long term. What is Brand Reputation? You can think…
Why Is Brand Reputation So Important?
