Although it is still facing a myriad of challenges, the level of tech in today’s world is helping a lot in fueling business growth. Apart from the normal brick and mortar business location, you can position your business where it is accessible to the entire global population by having a business website. As you try to do the same, you need to ensure that you get everything right from the start to the finish because the process of setting it up, running and maintaining it with a good return on investment is not easy.
When you were setting up your business website you had to look for a web designer and this might have been a daunting task because with as many web designers as the websites themselves, picking on one which you think is good can be a problem. And so you did after considering many factors like the service they offered, the tech that they used, referrals, portfolio and the price among many others.
Now that your website is up and running, are you experiencing any problems with your website or getting a maximum ROI? If things are not going on well, are you getting any help from your web designer?
Problems that may arise after launching your website
The design and the launch of your business website is actually half of the story when it comes to running a successful website. This is because there is a lot to be done after the launch in order for your website to fulfill its purpose. For instance, you need to ensure that your website is driving sales by getting the much needed traffic.
To get good traffic, you need to ensure that you follow good SEO practices or employ other means like paid advertising. Anyway, this has to do with the way you market your website and whether your website designer included that package for you. However, there are other problems that only your web designer can solve like:
- Your website breaks down 12 days, 6 months or 3 years after the launch.
- Your website needs to be updated
- Needs occasional maintenance and
- You need to make your site responsive among other problems.
When the above problems happen, you will need to contact your web designer and if you had not chosen your web designer properly, you will find yourself in deep problems. This is because the best place to fix or maintain your website is by the firm that designed it because it is the one that set it up and understands it well. What happens then if the web design firm that you used is out of business or has moved to a far location?
How can your web design firm help you after your site is launched?
The truth is that websites are greatly affected by tech changes that are a norm in the IT industry.
This means that your site requires occasional maintenance like updating the core software and even plugins. Without this, the functionality of your website is greatly affected and you run a risk of your website being hacked. Knowing that this can be costly, your web design firm should be able to help you.
Depending on the situation, you designer is obligated to help you whether it is for free or at a fee. Other things that your web design firm can help you with include marketing, developing mobile apps and even with your print design and every other thing that concerns your site.
According to Colby Richards, the Managing partner of Brown Box Branding, everything starts by using a solid web design firm that will help you in designing, launching, and running and maintaining/fixing your business website after it goes live.