If you were to name one thing that every business has in common, it would definitely be their passion for expansion. From a small shop to a large multiplex, everybody wants to expand their territories. Why do we want to do so? The simple reason is to drive more revenue. However, what if we told you that revenue increment does not begin externally but internally. To maximize your profits, you must start from the very grass-root level and supplement your product in a way that every customer wants it. However, for every customer to want something, they must also know about that “something” aka your product.
How do we achieve that? The simple key to maximizing your market presence and audience retention is promotion. In this article, we will give you some simple yet very effective tips on how to go about your product and brand’s promotion.
Let’s begin!
1) Give out demos:
If you launching a new brand in the market, chances are that nobody has heard about it. Unless you cross-sell your brand with the help of an already existing parent brand, you are pretty much going to have to start from scratch. However, that is not such bad news! You can always give out free samples of your product for people to test it and eventually appreciate it too. You only have to do it once, and if your product is good enough, the next time you give a product would be a purchase.
2) Take feedback regarding samples:
However, your journey doesn’t just stop at giving out freebies. You also want to make sure that you get their feedback regarding how the performance was, were the surveyed masses satisfied or not. What this does for you is that it can give you an insight into your product from a consumer’s perspective.
So, if you get more negative critiques, you could correct the shortcomings and loopholes in the very beginning stage of your product being launched in the market. However, if they give you a positive reaction, you can put it to good use and publish testimonials and word of mouth. Various studies indicate that nothing sells a product quite like a personal recommendation.
3) Make an online boom:
Boom is the noise a rocket makes when it goes up, and that is exactly the kind of noise you want to make on your social media. Your social media should be active, quirky, and fun. You want to make sure that your target audience is there on the social media channel you are using, and also, that it likes your content. This will not only that lead them to you, but also increase your chance of brand recollection when they go to the market and want to buy something.
4) Get your branding right:
The biggest thing that hurts a brand is the fact that it does not have an interesting face value or voice value. Your brand tagline is your voice and your logo is your face. You want to make sure that these are very attractive. With interesting logos and taglines, there are higher chances that a prospect’s subconscious will pick them up and remember them. The more a customer remembers you, the more he is likely to buy you.
Moreover, the products you put the logo on matters too. You should choose items your audience finds interesting, thus, meaning they will use them more. To get help on branding, you should get in touch with experts like Custom Gear.
5) Encourage loyalty:
The best way to promote your product is to put no price to that promotion and believe in the power of personal opportunities. Airlines and restaurants give out referral points or rewards for when the customer chooses to come to the restaurant or the airline frequently. These points or rewards can be redeemed for actual cash or discounts. Either way, the customer is encouraged to talk more about the product and use it more.