Browsing CategoryBusiness

Why Is Brand Reputation So Important?

When you initially launch a business, it’s easy for an owner to overlook the importance of a brand reputation. This is partly because a new business has no brand reputation. Yet, your brand becomes increasingly important as your business grows and establishes itself. How important can it become? It can end up on your balance sheet with a monetary value attached. Haven’t given much thought to your brand reputation? Keep reading. We’ll cover what brand reputation is and break some of the reasons your brand reputation is so important in the long term. What is Brand Reputation? You can think…

5 Mistakes with Business Presentations and How to Avoid Them

For many people, making a business presentation is a frightening ordeal. Did you know that 25% of people are afraid of public speaking? Public speaking is one of the highest-ranking fears in the world. However, you can alleviate your fear with a great presentation. A great deal of this anxiety is related to a person’s preparedness and confidence in their presentation. Read on to learn how to avoid common mistakes with business presentations. If you can avoid these pitfalls, your presentation is more likely to be successful. 1. Get to the Point Executives or potential investors are always strapped for…

Could You Do More to Promote Your Brand?

No matter the size of your company, making sure you do everything to promote your brand is critical. With that thought in mind, do you sense there is more you could be doing when it comes to brand promotion? Without proper brand promotion, you could be on the outside looking in when it comes to having a business. So, what more does your brand need to resonate with consumers? Don’t Let the Competition Get the Better of You In doing all it takes to keep your brand out there and winning in the public eye, here are some areas of…

Different Types of GPS Tracking For Business

GPS technology has been around for a long time, and was originally created for the military in order to track movements. This is relatively basic technology which uses trackers on the ground to beam signals up to satellites in the sky, the signals then triangulated between the satellites which are orbiting the Earth, and beam the location of the tracker back to a device. In business we are seeing more and more use for GPS tracking, and there is a wide range of types of tracking which businesses can perform. Each of these offer untold benefits and here are the…

Boost Your Business Productivity: 6 Ways to Increase Your Overall ROI

You’ve got business to take care of, and that business is your livelihood. That means business productivity is a top priority for you. But what if you could improve it? What if you could use the time spent on other things to make more progress in projects? Here are six simple ways on how to improve business ROI by increasing productivity: 1. Define Your Productivity Goals? Before you can increase productivity, you should first figure out what your goals are. What do you want to accomplish in business? Maybe your business productivity goals include increased customer satisfaction or more profits. Whatever…