Posts Tagged“marketing”

After the advent of the internet, many business owners have been asking themselves, “Is print marketing obsolete?” Despite the push to advertise online, print marketing still represents an effective way to get your message to consumers. Pamphlets, print newsletters, and other off-line staples help people remember your company long after they click out of their web browser. But how do you harness the power of print marketing? Below, we’ll go into our top 5 tips for running an effective print marketing campaign. Keep reading to learn more and grow your audience offline! 1. Know Your Target Audience Ready for the…

All’s fair in love and war, or so they say, but what about in business? Thanks to digital marketing, small businesses have a chance to compete with big-name corporations. Plus, even if a small to medium company doesn’t plan to go head to head with national companies, online marketing is still crucial to its success. Speaking of online marketing efforts, be sure you’re not neglecting your local marketing strategy. Now, if you’re wondering if there are newer techniques you should be incorporating into your overall local marketing plan, you’re in luck. Here, we’ll discuss innovative marketing strategies to include in…

$25.6 trillion! This was the total e-commerce sales in 2018; experts predict this number will keep on rising. The reason is that more consumers now prefer to buy goods online. However, despite this trend, many online stores owners are still struggling to break even. These entrepreneurs have a hard time developing effective eCommerce marketing plans. They assume that having an eCommerce store is enough to generate massive sales. However, you still need to promote your products to enhance brand awareness. Besides, you’ll have to overcome the stiff online competition to generate massive revenues. To help you out, here are six…

As an HVAC company, marketing for your business is a little different than it is for other types of businesses. For example, your services don’t extend to homeowners in other states or halfway around the world. Generating leads for your company means reaching out to people in your community. However, that doesn’t mean your HVAC marketing strategies shouldn’t include digital marketing techniques used by big national and international businesses. You simply need to customize your approach based on your company and your target customer. We’re here to help. Keep reading for our top four tips on how to generate HVAC…

The biggest challenges facing small to medium-sized businesses are cash flow and growth. When time and efforts become a problem, outsourcing becomes an appropriate solution. Outsourcing is when you use external companies to handle work performed usually by employees. It’s common to outsource functions such as development, HR, or marketing. However, outsourcing high-end positions are often overlooked by companies. Although it relieves financial and management pressure. This article will share several things about how to outsource CFO duties. When Would You Need to Outsource a CFO? When you have a business, you’re great at identifying needs, the product or service,…