Posts Tagged“marketing”

Over the years, the business scene has witnessed a gradual transformation, with technology forming the basis of most operations. Most businesses are incorporating new inventions and innovations in their line of production to stay ahead of their competitors and boost their output. Even the most essential aspects of a business, marketing, are utilizing the various platforms that technology offers to sell the business’s plan to the potential market. Some of the fast technology dominating the business world are artificial intelligence, machine learning, and robotic process automation. Work monitoring and evaluation Web-based project management tools like Manymoon and Podio have made…

When the coronavirus forced the world to shut down in March for safety reasons, nobody could have predicted its impact on the world economy. With thousands of small businesses already lost, it is estimated that millions more will not survive or recover from the impact of the pandemic. According to a report by McKinsey, up to 30 million SMEs are at risk in the United States. Across the pond in the UK, in a survey conducted by the Office for National Statistics, 63% of businesses that responded to the survey reported having lower than normal turnover with 40% planning on…

Following are the top two digital marketing strategies ranked with an explanation of why they were selected in this order. Both are very effective and any complete digital marketing strategy should utilize both and other digital marketing strategies to ensure a company is doing all it can to attract customers online. #1. Search Engine Optimization Many people might be surprised that search engine optimization or SEO is ranked first in a list of most important digital marketing strategies. Some might argue that social media marketing, because of its broad reach and activity by over three billion people, should be at…

For companies to have the most effective marketing today, they must offer a mi of effective traditional and online marketing. Here are some of the best options. Traditional Marketing Companies today need to maintain a list of effective traditional marketing strategies. They includes television, radio, billboard, direct, trade show, and public relations   There is a great challenge today with traditional marketing because much of it does not have the same impact as previously. This means that you must be strategic in how you use them and what you pay for them to make sure you get your desired return at…

There are many skills a business owner must have, but the social media savvy entrepreneur is aware of everything from the newest ways to expand Instagram followers to the best social media platform for reaching his target audience. If you’re looking for a little help in sharpening your social media marketing skills, we have some ideas for you. Knowing how and where to build a strong social media presence is the critical first step. Most business owners will jump to Facebook as their first social media platform. With over a billion daily users active on this social media channel, Facebook…