Sep 18, 2019

5 Big Mistakes that Plague Business Writing

On a subjective level, most people can recognize bad writing when they encounter it. Bad writing will lead to confusion, boredom, or even indignation. But what separates a successful business blog from an ineffective one? Why is one considered informative while the other is tedious? Here, we’ll outline five common mistakes that plague business writing so that you can identify them and improve your own skills. Overwriting When a writer is tasked with covering a technical subject, they’re often tempted to “overwrite.” That is, they feel compelled to use argotic terminology that only experts will understand. Or, they pressure themselves…

Jun 09, 2019

Top Reasons Why Good Employees Leave Their Jobs

If your job is to hire qualified employees for a specific role, it is important to expect that some of them will eventually resign from work. However, have you asked yourself why people leave even if they are paid well by their employers? People have their reasons as to why they would like to resign from their current job. Unfortunately, this is because they are no longer happy in the company, and something can be done to prevent this from happening. If you want your company to be successful in the long run, then you have to take care of…

Jun 03, 2019

Importance of brand recall in a brand index

Trying to understand how your business is doing within the market your based can be a difficult task. One way to go about this is to take the focus away from areas such as sales and focus more on how your brand is performing. One way to go about this is to find out where your brand is ranking in terms of its brand index. This consists of various measures which helps determine the brand’s total brand equity. Which, in short, refers to the value of your brand as a name in itself. Yet it can be hard to understand…

May 29, 2019

4 Quick Tips To Boost Office Productivity

As employees and businesses struggle to achieve the ideal work-life balance, it leads to questions. Do longer hours translate to greater efficiency? What’s the best way to motivate employees? How can we increase productivity while respecting that employees have lives outside of work? Indeed, longer hours do not necessarily mean that people are more productive. If anything, it usually leads to people feeling over-stressed, overworked, and less efficient as a result. We’ve put together some simple, yet effective tips to boost productivity around the office that also leaves employees feeling appreciated and valued. Incentivise employees People are more productive and…

May 27, 2019

3 Ways to Improve Industry Event Engagement

Everyone knows the trade shows and other industry events provide a great opportunity for you to engage with potential customers face-to-face and to promote your brand in front of hundreds if not thousands of onlookers. People choose to attend industry events already motivated to listen to your pitch, consider your products and services, and even bring motivation to buy on the spot. But there are also many other brands in your niche vying for the attention of trade show attendees, which is why we’ve put together a list of the 3 most important considerations you need to make before you…

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