In the last twenty years or so a lot of the innovation in consumer technology has gone into computers, cellphones, tablets, and video game consoles. The television, despite its central place in most Western households, was an afterthought, aside from gaining slightly better definition or sound quality every few years. But now that content has been freed from the cable industry’s tethers and moved to streaming or web-based services, new attention has been put on improving the television watching experience. That’s why companies like Apple have been investigating big in connected TV products like Apple TV. It’s time for the…
Engage Your Customers with an Apple TV–enabled App
