When you stop for a moment to think about it, the success (or lack thereof) of your business depends on a number of factors.
First and foremost, you must have products and/or services, consumers not only want, but also feel as if you are the best one to provide them such offerings.
That said your offerings are only as good as the customer service you include. If your customer service is average or even worse than that, you will have a difficult time staying in business for the long run.
Lastly, how far do you expect your brand to truly get if you do not provide the time and effort necessary for strong marketing and advertising initiatives? As any successful entrepreneur will tell you, marketing and advertising are not a topic for discussion of whether or not you need to do them, but how best to utilize them.
Speaking of that last item, marketing and advertising are even more imperative when you are looking to promote an Ecommerce business.
Some Ecommerce operations are so small that nine out of 10 people you polled likely never heard of them.
With that being the case, are you marketing your Ecommerce business for success?
Use Any Means Necessary for Brand Promotions
For your brand (specifically your Ecommerce business) to get all the necessary promotions so that you can increase your revenue stream, remember these pointers:
- Traditional marketing – While many businesses are going nuts over social media and mobile marketing these days, there are still many out there relying on more traditional marketing means to get the job done. In looking at marketing your Ecommerce business, you can turn to means such as pamphlets, brochures, business cards, flyers and more. For example, if you are at a trade show or other such networking event, be sure to take an ample number of business cards, brochures etc. to hand out regarding your Ecommerce business. These are items that a potential consumer can easily slip into his or her pocket to read now or down the road. The key is to make your pitch exciting enough that consumers will want to know more about it, something they can easily do when you leave them a web address etc.
- Social media marketing – More and more businesses appear to be seeing the light, understanding why social media is pretty much a necessity and not a choice in today’s business world. Use venues like Facebook, Twitter, Snapchat, Instagram, Pinterest etc. to market your Ecommerce business. Make it clear to consumers why your online store is second to none in terms of customer service and products/services offered. Also make it clear why the ease of shopping with a credit card online is better than having to worry about walking around stores with loads of money. Credit card usage also makes it easier for consumers to keep track of their expenditures, allowing them to see if they are over-spending on one or more items. You can point these and other advantages out not only in your tweets, shares and pins, but also by utilizing an online blog. Use such a blog to educate consumers on the pros and cons involving credit cards, along with informing them on how to properly manage one’s credit;
- Mobile marketing – With the holiday season not too far down the road, you want to make sure your mobile marketing means are geared up (they should already be in use) and ready to roll for some of the biggest shopping days of the calendar year. For example (Black Friday and Cyber Monday) are two huge shopping days on the American calendar, so much so that many consumers plan their entire holiday shopping seasons around one or both. As more shoppers gravitate towards the Internet to do some or the bulk of their holiday shopping, you can hit them up with a number of mobile marketing initiatives. In doing so, consumers can receive great offers through a simple text, a text that a mobile marketing campaign hopes lead to those wallets and purses opening up online.
Marketing your Ecommerce business for success doesn’t take an arm and a leg, but it does take some professional and pinpoint expertise.
As you plot your Ecommerce course, be sure that marketing is included in the mix.