If you’ve marketed your products and services online for some time, you’ve undoubtedly witnessed the evolution of email marketing. Long gone are the days when trusting people would enter their email address into a subscriber box to get a free PDF file. While they still certainly do this today, the average subscriber is a lot savvier than they once were during the infancy of email marketing.
So, if you haven’t already, it’s time to adjust your email marketing strategy accordingly. One way to do so is focus on keeping a clean email list. If your list isn’t properly managed, you’re risking being flagged as a spammer, which will have a serious deleterious and negative effect on your overall ROI.
With that said, we’ll now take a look at some of the most effective ways to properly maintain a clean email list. Please use the suggestions we’re about to share with you and your email marketing strategy will see improved results.
Does Your List Have Good Hygiene?
First and foremost, your list needs good hygiene if you’re going to keep it as clean as possible. Running a data check is definitely necessary for your long-term success. This check will look for any typos and misspellings that may have happened during the email acquisition phase.
Not only will the data check discover the errors, it’s also capable of cleaning them up as well. As an example, if one of your subscribers accidentally types in stacy@gmailcom and leaves out the period, the data check will catch the mistake and fix it to protect your bounce rate.
Another way to keep your email list hygienic is to use bulk email verification and validation services. To find out more about companies providing this service, please check out the article Top 10 Bulk Email Verification and Validation Services Compared – Accuweb Hosting for more information.
Managing Your Bounce Rate
The whole point of a good hygiene data check is to manage your bounce rate. We believe that this is just the tip of the iceberg though, because undelivered emails will create confusion and problems for your email marketing campaigns. Since we want you to increase your overall ROI, it’s important to prevent emails from bouncing in the form of soft and hard bounces.
At the end of the day, if you are receiving a soft or hard bounce from a particular email address on a regular basis, you need to remove that email address and others just like it from your list. By removing these emails, you’ll be able to improve your overall analytics and you’ll never have to worry about running into problems with your Internet service provider. Because if your ISP gets involved, it’s possible they’ll block your email messages if you look like a spammer, and then your email marketing won’t be worth anything if your emails aren’t getting delivered.
Removing Inactive Subscribers
Last but not least, you have to periodically go through your list and scrub inactive subscribers. It may seem crazy to intentionally delete people from your email list even when they haven’t unsubscribed, but this best practice and current trend is what savvy Internet marketers use to improve their overall ROI. It’s also a great way to maintain a list of email subscribers that are thoroughly engaged with your messages.
Before removing your subscribers, you can attempt to reengage with them. Do something to capture their attention and see if they are willing to opt-in to your list once again. If so, keep them on the list and see if they become an active subscriber again. If not, remove them and move on.
Take time to thoroughly read over the information shared with you today. If you want to keep a clean email list, you’ll follow this advice and before long, your ROI and revenue will certainly begin to increase.