The age of the internet has brought forward many technological advances and has completely changed the way millions of people interact with each other and with the world around them, helping to make the world more accessible, entertaining, and granting access to experiences that would previously have been out of reach. In recent times, we’ve seen two insightful examples of how this has happened, and both focus on the world of live streaming.

Don’t Underestimate the iGaming Sector and the Impact of Streaming

While the unimaginable might have become reality due to the impact of live streaming (more on that later on), the world of iGaming has taken an established hobby and the experience of gambling and has turned it into a world that has truly led the way, embracing technological changes rapidly and seamlessly.

In many ways, the way that the iGaming industry has managed to embrace the world of streaming has been to the shame of other industries and has arguably helped to create the best immersive experience playing live online casino for those with an interest in gambling. For instance, the Guts casino website employs HTML5 to provide live blackjack, baccarat, and several variants of roulette, including the unique Rocket Roulette.

This Case Study of Audience Building shows how poker players can amass fans

“PokerFace” by Princess Jumawan (CC BY 2.0)

Indeed, with the chance to stream live games, the opportunity to feel like you are in a real-life casino has taken the world of online gambling to a whole new level of potential, one that has been enhanced by operators, allowing gamers the chance to speak to and interact with the dealers and, in some cases, the other players.

eSports to the Forefront

Looking more broadly at the world of gaming, it is clear that the evolution of the internet has had huge repercussions, whether it’s bringing mobile gaming to the forefront of the gaming sector, seeing console and PC gaming as we knew them fighting for a mainstream future in which they retain relevance, or allowing for seamless cross-platform play on the likes of laptops, PCs designed for gaming, tablets, and mobiles.

It has been as part of this landscape that eSports has come to the forefront, so much so that it is already a part of the Asian Games in 2022 and is being considered a potential Olympic sport. Just 10 years ago, this would have been unimaginable as a mass interest, let alone as an Olympic sport. eSports has taken professional gaming to an entirely new level and has started to push it into the mainstream across the world, not just in Asia, but worldwide as well in places like the UK, where it has been embraced to such an extent it is now being streamed online on a major BBC channel.

With eSports developing largely because of the ability to stream online, the involvement of live streaming technology cannot be underestimated. Even the games being watched online with the likes of the BBC shows how this technology is being used, shaping and changing the way we enjoy watching events unfold, and, in this instance, helping to create a new audience and a new market for a whole new sport.

Looking to the Future

While live streaming has clearly helped to bring new audiences to the world of iGaming and gaming in general, the challenge now is to see where live streaming goes next.

“Live streaming is ready!” by  (CC BY-SA 2.0)

Indeed, while online platforms like Twitter and Facebook now allow you to stream material live, the real challenge will be to see who can use this technology to continue to bring new, immersive experiences to the world of gaming and beyond by using live stream technology for innovative purposes, continuing to bring wider audiences to areas that previously were considered to be anything but popular.